AI Automation

AI Sales Assistant That Qualifies, Calculates, and Briefs — Without a Manager

A full-cycle automation for custom production: from the first client message to a structured lead card in CRM — in minutes, not days

The Problem — Custom Orders Don't Fit Standard Sales Scripts

Companies that sell custom-made products — furniture, doors, interior solutions — face a structural bottleneck: every client needs an individual calculation. No fixed prices, no instant answers. The result: a manager spends 10–20 minutes per dialogue just on first contact. At 500 inbound requests per month, that's 80+ hours — half a full-time employee — spent before a single sale is made. Meanwhile, the client waits 24 hours for a quote and talks to a competitor in the meantime.

The Solution — A Full-Cycle AI Sales Agent

Instead of a button bot, we built a living dialogue system. The AI conducts a real conversation: it asks clarifying questions, adapts to the product category, collects measurements, materials, and budget — and then does the calculation on the spot. The agent works in Telegram as the primary channel, with the same core logic extensible to a website widget, Instagram, or WhatsApp without rebuilding from scratch.

  • 1Replace the first line manager with an AI agent
  • 2Give clients a preliminary price during the conversation, not in 24h
  • 3Pass a fully prepared brief to CRM — not just a phone number
  • 4Build a system the client can update themselves without a developer
  • 5Scale to new channels without rebuilding the core
01

Audit & Formalization

Audit existing sales scripts, formulas, and price logic across all product categories. Map decision points and qualification criteria.

02

AI Dialogue Engine

Build the conversational core with Claude API. Prompt engineering tuned to the company's tone, product logic, and edge cases.

03

Vector Knowledge Base + Calculators

Product catalogs, pricing coefficients, and materials data are loaded into a vector database — the AI retrieves relevant context dynamically instead of relying on static prompts. Google Sheets connected as a live price source: manager updates a cell, the bot recalculates instantly. Parametric calculators built for each product line — validated against real historical orders.

04

CRM Integration (Bitrix24)

REST API integration: every qualified dialogue becomes a Bitrix24 lead with full brief, measurements, file attachments, and routing to the right manager.

05

Launch & Fine-Tuning

2-week post-launch calibration on real traffic. Dialogue adjustments, edge case handling, calculator validation.

Manager Hours Saved — Real Numbers

Based on the average time per sales dialogue (10 minutes at first contact), here's what the automation replaces: — 300 dialogues/month → 50 hours saved → ~€625 in salary equivalent — 500 dialogues/month → 83 hours saved → ~€1,040/month — 1,000 dialogues/month → 167 hours → ~€2,090/month — a full manager's salary — 1,500 dialogues/month → 250 hours → ~€3,125/month — 1.5 managers (Calculation based on European average sales manager salary of €2,000/month / 160 working hours) The system doesn't need lunch breaks, sick days, or onboarding. And unlike a manager, it handles all 1,500 dialogues simultaneously.

Manager Time Saved

hours/month freed label83–250 value

Lead Response Time

seconds to first contact label< 30 value

CRM Lead Quality

faster lead processing label3–5× value

Salary Equivalent Saved

at 1,000 dialogues/month label€2,090 value

Missed Leads

inbound requests dropped label0 value

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